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Wiebke Homburg

Wiebke Homborg


"You get a strange feeling when you’re about to leave a place. Like you’ll not only miss the people you love, but you’ll miss the person you are now at this time and this place, because you’ll never be this way ever again." (Azar Nafasi)

I help expats navigate the underestimated challenges of repatriation. Reintegrating back into your home culture is often harder than adjusting to a new culture abroad – it takes time. During our sessions, I support the client in processing the losses, managing expectations and becoming aware of the tremendous personal growth that has taken place abroad. We develop strategies for combining the best of two worlds and moving forward in career and personal life. I know the intercultural experience from many different angles: spent 22 years living abroad – outside of my passport country Germany – and felt at home in six different countries. I grew up in Belgium, United States and Spain and have lived and worked in Germany, Chile and Mexico. I have repatriated to Germany three times, consider myself a global citizen and am passionate about building bridges between cultures.

Countries

General, Germany, Belgium, United States of America, Spain, Chile, Mexico

Languages

German, English, Spanish
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Professional Background

  • 1995 – 2018 Work experience in several international companies, ranging from international trade to banking, automotive and tourism:
    • Executive PA at T. Port, Dresdner Bank Chile and Faurecia Mexico
    • Product Manager at Poli-Tape Klebefolien and vamos Eltern-Kind-Reisen
  • Independent Intercultural Trainer since 2016 and Intercultural Coach since 2020

Qualifications:

  • 2021 ECA-certification Intercultural Coach, Advanced Level
  • 2020 Intercultural Coach, interculture.de/University of Jena
  • 2016 Certified Intercultural Trainer, IKUD Seminare Göttingen
  • 2016 Train the Trainer, IKUD Seminare Göttingen
  • 1995 European Executive Assistant, Euro Business College Hamburg

Experience as Coach

  • 2016 – now: Intercultural training for professionals from large multinationals (e.g. BASF, Continental, Covestro) and their spouses, preparing them for international assignments in Germany, Mexico and Belgium
  • 2020 – now: Coaching expats and supporting them through the challenges of expatriation and repatriation
  • I have worked with individuals and groups from over 50 countries, with assignees as well as expat partners, in person and online, in three different languages (German, English, Spanish).

Additional Work Experience

International sales, contract negotiation, product presentations, international exhibition organization, multicultural teamwork, travel management, entrepreneurship, website creation, social media, community building, peer to peer coaching, mentoring, speaking at conferences, contributing author of a German publication on expat coaching.

What Clients Say About Me

“A program that shed light on the different aspects of repatriation, explained the process very well and contributed to a smoother reentry for me. I learned to recognize my needs, values and personal strengths and articulate desires/goals and to work on their implementation even in case of (emerging) difficulties.”
Ilka L., German repat

“The coaching program helped me a lot to understand and enjoy the process of arriving!”
Nadja, German repat

“I definitely recommend an intercultural training with Wiebke Homborg, she is a professional who has lived several experiences abroad and studied what may be happening to you or will happen to you when facing a different culture. The training of Wiebke helped me a lot to understand my own culture as Mexican – there were several aspects on which I had not reflected – and the German culture. Thanks to her training I consider that I can better understand the cultural differences of Germany and Mexico and I now have more tools for my cultural immersion. Wiebke is very dedicated, kind and professional; I recommend these trainings. Never underestimate cultural differences and as often, all we need is help to understand them and from there the adaptation is much easier.”
Javier N., expat from Mexico

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