Ruth K Friedman

Ruth K Friedman

“... with awareness there comes choice. ... And out of that comes right action.” (Eckhart Tolle)

Hello, my name is Ruth Friedman and I am passionate about supporting people to develop their fullest potential. My work is about helping people to be more authentic, to better handle challenging situations, and to maximise the benefit of working interculturally. My approach is to support self-awareness, acceptance of self and others, supporting the client as they navigate challenges. I have over 20 years experience as a highly-skilled trainer, coach and public speaker. I have worked in many contexts including for diverse Fortune 500 corporations, and in the public and in the Not For Profit sector. I have lived and worked in Belgium, the UK, USA and New Zealand. I am looking forward to working with you.


Belgium, United States of America, United Kingdom of Great Britain and Northern Ireland, France, Netherlands, Switzerland


English, French
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Professional Background

Ruth is an experienced project manager in corporate IT, software consultancy, in the public and not-for-profit and public sectors. She managed a pan-European project working with colleagues from all over Europe combatting discrimination. She has lived and worked in the UK, the US, Belgium, New Zealand and has also worked in many European countries on short term contracts.

  • ICF Certified Coach
  • Bachelor in Physics
  • Masters in Environmental Planning
  • Certified Adult Education Trainer
  • Certified Relational Whole Body Focusing Trainer

Experience as Coach

  • Intercultural consultant since 2013, supporting relocating expats in the following sectors: chemicals and pharma, FMCG, Manufacturing, Financial, Construction, energy and public sectors among others
  • Working as a coach since 2016, specialised in working with high level and high potential executives on issues such as intercultural communications, transition stress, resiliency, embodied presence and well-being
  • Certified Coach since 2019

Additional Work Experience

  • Since 2015: delivering trainings on Resiliency, Well-being and Self Compassion for Institutions such as the European Commission
  • 2012 – 2013: worked for the Organization for Security and Co-operation in Europe, and the Council of Europe, creating and delivering trainings in the Western Balkans; delivered trainings for the European Commission
  • 2007 – 2011: worked for a small Not for Profit on issues of inclusion, managed pan-European diversity education program. Also ran inter-religious dialogue program at European level
  • 2005 – 2006: Freelance trainer, working with culturally diverse teams, delivered intercultural and personal awareness training in international companies; clients included SWIFT, Proctor and Gamble, Solvay Business School MBA programme, University of Warwick
  • Managed the Careers Advancement Programme at Solvay MBA, and edited the MBA candidate CV book 2005 – 2007
  • As Senior Worker, Active Citizenship, Norfolk County Youth Service developed In-Service training programme and Train the Trainer Programme for all schools across region meeting the requirements of a national level human rights programme
  • 1998 – 2000: Freelance writer, worked for trade journals; also worked as a fundraiser for several Not for Profits
  • 1993 – 1997: Environmental Projects Officer at Breckland district Council in UK, responsible for recycling and environmental education across the district. Author of Educational materials on recycling and the environment
  • Program manager at a small software consultancy developing Geographic Information Systems and satellite remote sensing data. Author of tides program which was implemented in ESA satellite

What Clients Say About Me

“Ruth is not only providing training, she applied her coaching skills in today’s session and helped me to build a better context for the country I am living in. The program is well catered to my needs”
GSK Participant

“Ruth was brilliant! Very accommodating to my business needs. Excellent introduction to Belgium, Was a great insight.”
Colgate participant

“Ruth is very knowledge able about Belgian culture, Business and Social environment. She listens well and responds in a simple relevant manner.”
Merck participant

“I found the program very useful. It can help me know better how to work with people that come from different countries.”
Participant Ingersoll Rand

“An interesting overview and insights on French culture/behaviour. Taking the time to get to know a culture. Very good guidance from Ruth. It made you think about other cultures (that are not the same). The program was tailor-made and responded all our questions.”
BP Participant

Available Services

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Global DISC Assessment + Debrief Offer

Book a session with Ruth K Friedman

Are there any details you would like to share with the coach for this booking? You are not required, however, doing so enables the coach to more efficiently prepare for your session.