Ridha Mejri

Ridha Mejri

“Success is not final; failure is not fatal: it is the courage to continue that counts.” (Winston Churchill)

I grew up in a bilingual and bicultural environment namely Arabic and French. I lived, studied and worked in several countries such as Great Britain, France, Tunisia, Morocco, Egypt, Dubai and Saudi-Arabia. Thus I am very familiar with the customs, behavior, and business etiquette of the Arab World, but also Germany where I have lived for more than 25 years. This helped me form a solid base for my intercultural expertise. I hold a master´s degree in Applied Linguistics from the Heidelberg University and am currently a senior lecturer for Business Communication and Intercultural Management at the Worms University of Applied Sciences in Germany. I have also taught at the Heidelberg and Mannheim Universities of Applied Sciences, Frankfurt School of Finance & Management and the Mannheim University of Applied Management Studies. I have worked as an in-company trainer and coach for many years. I offer seminars and workshops to top executives who would like to improve their intercultural skills and management competence. I have also coached expatriates. Those were senior managers selected for overseas postings in the Arab World, Muslim World, France and Germany. Their business fields range from sales/marketing, distribution, Supply Chain Management, procurement, banking, chemistry, law, engineering, production, accounting to customer service.


United Arab Emirates, Bahrain, Egypt, France, Germany, Indonesia, Iran Islamic Republic Of, Iraq, Jordan, Kuwait, Lebanon, Libyan Arab Jamahiriya, Mauritania, Morocco, Oman, Qatar, Saudi Arabia, Sudan, Syrian Arab Republic, Tunisia, United Kingdom of Great Britain and Northern Ireland, United States of America, General


Arabic, French, English, German
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Professional Background

I consult big, small & medium-sized companies on issues related to sales strategies in the Arab World especially the Gulf countries and support them in developing sales promotional measures, preparing trade fairs and conference interpreting when it comes to negotiating business deals. Thus I have gained valuable professional insights into operational processes.

My main focus lies in the Arab World as well as Germany for non-German executives. I specialize in helping enterprises optimize the success factors when working with Arab business partners. I mediate the basics of successful negotiations in terms of developing negotiation competencies, seizing opportunities and avoiding risks. Other focus areas include expatriation, conflict management, business mediation, intercultural awareness as well as companion process to manage the change process in general or to sell products/services in the Arab World.

Experience as Coach

  • I have been conducting intercultural management seminar and workshops for more than 20 years.
  • I have offered trainings on the following countries: the Arab World (KSA, Qatar, UAE, Bahrain, Tunisia, Algeria, Egypt and Morocco), Iran, France as well as Germany
  • I did a course on how to prepare, organize and deliver a cross-cultural training programme for business at the International House of London.
  • I also did a TEFL course at the University of East Anglia in Norwich

Additional Work Experience

I have also offered seminars and workshops on presentation and team skills as well as language courses on Business English, Technical English, Business French and Business Arabic. I have also conducted workshops on culture shock, reverse culture shock as well as project management.

What Clients Say About Me

“Ridha delivered 90 hours of language tuition (TA) and cultural awareness training to UK civil servants. Throughout these three weeks, Ridha was known as THE TUTOR at Communicaid. Delegates enjoyed his sessions to a greater extent and he proved to have excellent skills and best suited training methodology. I am delighted to recommend Ridha. He had an excellent rapport with delegates and members of staff. He was very enthusiastic and diligent and one of the most professional and punctual people. I look forward to working with Ridha in the future.”
Dr Radia Kesseiri-Dalgarno, Academic Supervisor

“Ridha Mejri has been working as a service partner with Crown Worldwide to facilitate Crown’s intercultural training programmes for various corporate clients in Germany since 2012. He has conducted one day individual and group intercultural training programmes for expatriate employees and families relocating from various locations to Germany. Ridha always receives great feedback from participants, is always flexible to accommodate the customers’ needs and is very understanding of clients concerns and able to provide suggestions and solutions. For Crown, Ridha is friendly and reliable when working with our intercultural services teams and is always diligent and professional in his manner and handling of information. We are very pleased to work with him and highly recommend him as an intercultural consultant.”
Elizabeth Herbert, Intercultural Services Manager

Available Services

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Global DISC Assessment + Debrief Offer

Book a session with Ridha Mejri

Are there any details you would like to share with the coach for this booking? You are not required, however, doing so enables the coach to more efficiently prepare for your session.