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Andra Riemhofer

Andra Riemhofer


“If you're going through hell, keep going.” (Winston Churchill)

I help international companies enter the German market. As a new entrant, you may face some common pitfalls; the good news is that they can be quite easily avoided! I am speaking typically of information deficits and intercultural misunderstandings. You should talk to me if you want to gain a better understanding of your opportunities in Germany, and you value a local’s help in finding buyers and potential business partners.

Countries

Germany

Languages

English, German
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Professional background

My very hands-on approach might be quite exceptional, but at the same time, I am somewhat average in terms of who you most likely (statistically) would be dealing with, when trying to develop your business in Germany:

Born in the 1970s, after finishing school, I first opted for a Duale Berufsausbildung. A few years later, I studied business administration, and this is when I, for the first time, went abroad and had the opportunity to realize that what people in Germany (or at least members of the mainstream society) consider as “normal” does not apply everywhere else, at least not in India.

I did survive the culture shock, and the interest in digging deeper into the topic of (inter-)cultural differences eventually led me to enroll in a master’s program in Intercultural Communications and Cooperation a few years later.

Experience as coach or trainer

Since 2013, I have been working as a business development consultant, helping international companies set foot into the German market. It makes me happy to see how my pragmatic advice and very hands-on support helps my clients gain attention and win business.

I am a guest lecturer at several private institutions and conduct workshops for intercultural teams. I have published several books on doing business in Germany and understanding the “German mindset”.

Additional work experience

Some 20 years as Key Account- and Project Manager in Publishing, Education, Electronics, and Trade Show Business.

What people say about me

“Vielen Dank noch einmal für die interessanten, erfrischenden Ausführungen zu obigem Thema. Es war sehr schön, dass Sie so flexibel auf uns eingegangen sind, es hat Spaß gemacht und ich habe gute Impulse mitnehmen können. Sollte ich zu dem Thema einmal Unterstützung benötigen oder jemanden kennen, der solche braucht, komme ich gerne noch einmal auf Sie zu oder empfehle Sie gerne weiter.”
Kursteilnehmerin Interkulturelle Kompetenz

“Sie ist nett und bei ihr macht es Spaß. Sie lächelt immer. Und die ist lustig.”
Kursteilnehmer Berufsförderung

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Book a session with Andra Riemhofer

Are there any details you would like to share with the coach for this booking? You are not required, however, doing so enables the coach to more efficiently prepare for your session.