Aelita G. Brivins

Aelita G. Brivins

“Although no one can go back and make a brand new start, anyone can start from now and make a brand new ending.” (Carl Bard)

Aelita is a seasoned intercultural trainer, consultant, executive coach and speaker with close to 30 years of experience. She has worked with more than 1000 individuals, families, and corporate teams from over 40 countries spanning 6 continents, to help them become more culturally competent. Originally from Toronto, Canada, one of the most multicultural cities in the world, Aelita grew up in a Latvian Canadian household, learning to appreciate various cultural perspectives. It also ignited a life-long passion to learn about other cultures. Aelita now lives in Hong Kong, a place she has called home for more than 30 years. Although specializing in the Hong Kong and Chinese cultures, she conducts programs throughout Asia, Europe and North America. She travels extensively both for business and pleasure. To date, she has been to over 50 countries, many of them multiple times.


Hong Kong, China, Macao, South Korea, Japan, Taiwan, Singapore, Latvia


English, Latvian, French, Chinese
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Professional Background

  • Master of Business Administration, University of Surrey, UK
  • Bachelor of Arts, Sociology, University of Toronto, Canada
  • Certified trainer for the CultureWizard, Country Navigator, Overseas Assignment Inventory (OAI) and Global Assessment Inventory (GAI).
  • Trained in the Intercultural Development Inventory (IDI) as well as Solution-Focused coaching methods
  • Author of several articles in professional journals (Leadership and Organizational Development, HK Staff, New Horizons: Journal of Education)
  • Presenter and guest speaker at conferences and talks in Canada (various seminars), Estonia (various talks), Hong Kong (Academy of International Business, International Conference on Expatriate Management), Japan (Ritsumeikan Asia Pacific University), Latvia (various lectures), Lithuania (various talks) and the United States (multiple times at the Academy of Management‘s annual meetings).
  • Interviewed for a variety of artilces and documentatries in Canada, Hong Kong and Latvia

Experience as Coach

  • Close to 30 years experience as an intercultural trainer
  • Conduct programs throughout East and Southeast Asia including Hong Kong, mainland China, Macau, South Korea, Japan, Taiwan, the Philippines, Vietnam, Thailand, Malaysia, Singapore, and Indonesia, as well as Europe and North America
  • Participants have come from variety of industries including aviation, banking & finance, chemical & related manufacturing, clothing & apparel, computer software, cosmetics, electronics, engineering services, fast moving consumer goods, food & beverage, gaming, health care products, housewares & accessories, insurance, retailing, pharmaceuticals, publishing, telecommunications, tobacco, tourism & hospitality, and wood product manufacturing.
  • Work closely with the College of Business at City University of Hong Kong, creating and delivering predeparture cultural awareness seminars, designing thought provoking assignments, mentoring business students, as well as debriefing them once they return from their international experiences to solidify their learning. Culture specific programs were developed for Hong Kong students going to Australia, Cambodia, Canada, Fiji, India, Laos, Mongolia, Nepal, New Zealand, South Africa, and Sri Lanka.

Additional Work Experience

  • Managing Director and Co-Founder of Yen & Martinsons Limited, a company dedicated to facilitating trade between the Baltic States and Asia. Among other projects, organized and hosted multi industry trade delegations to Asia, coached managers on culturally appropriate business practices, operated a jewellery retail business in Riga, Latvia, and managed a multi-ethnic, multi-lingual team mostly virtually.
  • Visiting Professor, Groupe Ecole Superieur de Commerce et de Management in France. Designed and delivered a course in International Human Resources to French undergraduate students.
  • Academic, City University of Hong Kong, College of Business. Duties included lecturing on a variety of business topics and doing research in expatriate adjustment.
  • Various management roles in finance in Canada.

What Clients Say About Me

Words often used to describe Aelita are: knowledgeable, professional, and friendly. Aelita’s sessions are highly interactive and thought provoking.

Available Services

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Global DISC Assessment + Debrief Offer

Book a session with Aelita G. Brivins

Are there any details you would like to share with the coach for this booking? You are not required, however, doing so enables the coach to more efficiently prepare for your session.