Doing business in Sweden
What’s “hygge” for the Danes is “omtanke” for the Swedes. It means that you think about how you can do something good for others. Harmonious coexistence is one of the most important aspect of Swedish business culture.
Swedes like to ensure that everyone feels relaxed at all times. That is why the Swedish working life generally appears to be quite calm: people speak calmly, work calmly and negotiate calmly.
It is everyone’s responsibility to ensure that no one is disadvantaged. Fairness is of paramount importance.
Omtanke as management principle
Consequently, omtanke is the prevailing management principle. One of the main tasks of a team leader, for example, is to ensure that all team members are happy, because they are treated fairly, there are good working conditions, a harmonious working atmosphere and even a nice room for shared coffee breaks. Thus, a team leader is seen more as a team coach than a leader with the power to make all the decisions.
Consensus leads to acceptance
In Sweden, teams reach decisions together – by consensus. This requires a lot of meetings and a lot of talking until all are in agreement. People from abroad often find the Swedish decision-making-process rather time consuming and inefficient. They miss some clearly marked hierarchies and authorities.
Swedes, however, see big advantages in finding consensus first: any new idea or project is internalised by the team and accepted by everyone before it is implemented.
Don’t think that you are any better than others
The Swedish consensus culture is ultimately based on the principle that all people are equal. No one should feel more successful or more important than anyone else and set themselves apart accordingly. That is why Swedes actively practice equality in every meeting or negotiation; everyone should feel equally good – in life as well as in business!
So if you are coming from a business culture that values hierarchies, clearly defined decision-making processes and power structures, you should develop a new crosscultural skillset first, which will allow you to be equally successful within a typical Swedish working environment!
Our intercultural business videos focus on what really matters when entering a specific international business situation. Within minutes you can easily prepare for diverse international business situations.
First business meeting in Sweden
Communication in Sweden
Meetings and presentations in Sweden
Business meals and after work in Sweden
Visitors from Sweden
Country Course Sweden
Swedes appear to be open and friendly in business life. Still, many international business people think that it is difficult to get a deal done in Sweden. Our Country Course Sweden will teach you all essential intercultural aspects for a successful collaboration with your Swedish partners, colleagues and clients:
- Initial business contact
- Communication and impact
- Meetings and presentations
- Negotiations, decisions and contracts
- Coordination and cooperation
- Business meals and after work
- Etiquette and dress code
This course includes:
- 90 min efficient and comprehensive eLearning
- Engaging media components for interactive learning
- Initiating Business
- International Sales
- Negotiation Skills
- Virtual Collaboration
- Global Leadership
- Communication Skills
- Multicultural Team-building
- Conflict Resolution
- Presentation Skills
- Project Management
- Country Preparation
- Expat and Spouse Support
Do you have a specific question in mind? Get matched with your personal coach and talk to them right here on the platform! Our coaches are highly qualified experts in their field who offer many years of work experience in different business sectors, roles, and countries.
From managing international teams to sealing a deal with business partners to going abroad as an expatriate – whatever situation you need to deal with, your personal coach will be there to guide you through it!
- Professional, individual, confidential advice
- 24/7 flexible booking
- Connect from any device
- Secure environment, talk directly on the platform
Price: from $69 per 30 min