Doing Business In Sweden

What’s “hygge” for the Danes is “omtanke” for the Swedes. It means that you think about how you can do something good for others. Harmonious coexistence is one of the most important aspect of Swedish business culture.

Business Meeting Sweden

Swedes like to ensure that everyone feels relaxed at all times. That is why the Swedish working life generally appears to be quite calm: people speak calmly, work calmly and negotiate calmly.

It is everyone’s responsibility to ensure that no one is disadvantaged. Fairness is of paramount importance.

Omtanke As Management Principle 

Consequently, omtanke is the prevailing management principle. One of the main tasks of a team leader, for example, is to ensure that all team members are happy, because they are treated fairly, there are good working conditions, a harmonious working atmosphere and even a nice room for shared coffee breaks. Thus, a team leader is seen more as a team coach than a leader with the power to make all the decisions.

Consensus Leads To Acceptance 

In Sweden, teams reach decisions together – by consensus. This requires a lot of meetings and a lot of talking until all are in agreement. People from abroad often find the Swedish decision-making-process rather time consuming and inefficient. They miss some clearly marked hierarchies and authorities. 

Swedes, however, see big advantages in finding consensus first: any new idea or project is internalised by the team and accepted by everyone before it is implemented. 

Don’t Think That You Are Any Better

The Swedish consensus culture is ultimately based on the principle that all people are equal. No one should feel more successful or more important than anyone else and set themselves apart accordingly. That is why Swedes actively practice equality in every meeting or negotiation; everyone should feel equally good – in life as well as in business! 

So if you are coming from a business culture that values hierarchies, clearly defined decision-making processes and power structures, you should develop a new crosscultural skillset first, which will allow you to be equally successful within a typical Swedish working environment!

Business Culture Guide - Sweden

eLearning Sweden

Swedes appear to be open and friendly in business life. Still, many international business people think that it is difficult to get a deal done in Sweden. Our Country Course Sweden will teach you all essential intercultural aspects for a successful collaboration with your Swedish partners, colleagues and clients.

This eLearning course includes:

  • 90 min efficient and comprehensive eLearning
  • Engaging media components for interactive learning
  • Certificate 

Price: $49

Global Business Coaching

Online Coaching Sweden

Do you have a specific question in mind? Are you going to work and live in Sweden? Our business coaches are highly qualified experts in their field with many years of work experience in Sweden.

From managing international teams to sealing a deal with Swedish business partners to relocating to Sweden as an expatriate – whatever situation you need to deal with, your personal coach will be there to guide you through it!