International Sales & Customer Service

How people buy and use products and services in one country might be completely different to how they do it in another. Even the most experienced members of your international sales & customer service team face challenges when operating in the global marketplace.

Across borders, each client or customer’s norms of doing business – from trust-building to communication style to decision-making – define the way sales are made. Therefore, adapting proven sales & customer services strategies is the way forward when selling abroad. Even the emotional response your brand creates will vary, changing how customers appraise your products or services.


Negotiation skills in the sales process may also need cultural adaptation. You sales executives might be the most confident negotiators back home, but when entering a different cultural setting they might have to skip well-established patterns because they suddenly work against them.

To be truly successful around the world when selling your products and services, your international sales & customer service teams need to be able to read people or situations, switch between culturally adapted strategies and match the different expectations of their diverse international customers or clients.

“If a company wants to outstrip its competitors, it needs to influence not only how people work but also how they work together”.

Finding from Google‘s Project Aristotle

How To Develop Successful International Sales & Customer Service Teams

In international sales & customer service teams development programs, Global DISC ™ corporate solution provides an added dimension, developing employees’ global competencies and their effectiveness in a global business environment.

Personal Awareness

The Individual Global DISC Report deepens self-awareness. Sales people gain insight into their preferences and tendencies when selling to others based on their personality type and cultural background. They understand how their tendencies influence their behvaiour in international sales and negotiations.

Cultural Intelligence

Global DISC ™ reports support international sales & customer services teams with many tips and actionable strategies on how to communicate with people of different cultural backgrounds and personality types. Sales people learn to read the needs and priorities of their diverse customers while balancing their own tendencies when selling to others. They are able to identify different buying styles and adapt their sales strategies to serve people around the world.

Mindset & Cultural Gaps

Global DISC ™ Group Reports provide leaders of international sales & customer service teams with a cognitive diversity index to reveal their blind spots. The more significant a gap, the more potential a leader has to turn their international sales & customer service teams' differences into synergy after suitable team coaching and training.

Onboarding Of New Sales People

By letting future international sales & customer service team members take the assessment prior to their arrival, the team building process can be profoundly facilitated. Team leaders can adjust effectively from day one and perpare their team to appreciate the incoming employees.

Global DISC ™ supports organisations to employ a more nuanced international sales & customer service development program, ensuring that sales teams and their leaders yield the greatest return. With more than 20 years of experience in crosscultural business and our global network of vetted trainers, coaches and consultants, we can provide you with a full-service implementation of Global DISC Corporate Solution plus individual coaching and training on demand. Make your company a winner in the global marketplace!

  • Innovative Solution For A Culturally Diverse, Globalised World
  • Multi-award Winning Tool
  • Latest Business Data & Validated Research
  • Combining Personality Types & Cultural Groups​