International Sales

Even the most experienced sales executives face unknown challenges when venturing into international markets. How people buy in one country is not always how they do it elsewhere. Therefore, adapting your proven sales techniques is the only way forward when selling products and services abroad.

To be truly successful around the world, you will have to develop a broad variety of sales strategies to match the different business cultures you are selling in. Across borders, each client or customer’s norms of doing business – from trust-building to communication style to decision-making – define the way sales are made.

Talk To A Sales Coach

Book a session with one of our experienced international sales coaches to dive deep into the cultural context of the countries you are selling in. Develop the right sales approach, equip yourself with suitable sales skills, techniques and cultural knowledge that will help you to grow in confidence and maximise your results when selling around the world.

Select your target country, preferred language and the topic “sales” so that we can show you profiles of matching international sales coaches. Choose your favourite sales coach and book your first session.

  • Develop an international sales skillset

  • Understand how well-known sales techniques play out in different countries

  • Strategically adapt selling techniques to match local expectations

  • Identify how products or services appeal to customers in a different cultural context

  • Prepare for challenging international sales negotiations

  • Develop presentation materials according to local taste

  • Check cultural specifics to create successful sales pitches

  • Clearly understand the local decision-making-process

  • Develop new sales options

  • Maximise the outcome of your sales process abroad

International Sales Knowledge

adapting your marketing to a global audience

Adapting Your Marketing To A Global Audience

When entrepreneurs seek growth by expanding into global markets, they often overlook that their marketing assets and strategies might not work.

selling across borders

8 Success Factors When Selling Across Borders

Even the most experienced sales teams face unknown challenges when they venture into new markets abroad. (Selling Around the World Intro)

Selling in the US

Selling In The US - 3 Success Factors

The US is the right place for you if you have a strong vision and you are not easily scared. See our 3 basic tips for selling in the US!

selling in the Netherlands

Selling In The Netherlands - 3 Success Factors

Adjusting your communication skills is a key component in your sales success. So check out our 3 top tips on selling in the Netherlands!

selling in china

Selling In China - 3 Success Factors

There are a few things to consider if you want to expand into the Chinese market. Check out these three basic tips for selling in China!

negotiation skills international business

Negotiation Skills In International Business

How to successfully negotiate across cultures is one of the most important aspects of international business relations, with quite high stakes!

selling in Germany

Selling In Germany - 3 Success Factors

Explore the factors that are required for successfully doing business before diving right in. Let’s have a look at Germany!

selling in Japan

Selling In Japan - 3 Success Factors

Adjusting your business skills to fit the country you are expanding your market to is a key component. So check out how to sell in Japan!

selling in Saudi Arabia

Selling In Saudi Arabia - 3 Success Factors

The bigger the cultural gap between partners, the higher the chance of sales pitfalls. See our 3 tips on selling in Saudi Arabia!

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Negotiations

International Negotiations: One Language, Many Cultures

Differing expectations of how talks should be conducted ultimately lead to irreconcilable differences in international negotiations. Both sides meet with a fixed mindset shaped by their own business culture. At the same time, globalised business life often feels like we all act in a single, worldwide English speaking culture. How can we make international negotiations more successful?

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