Online Courses To Develop Your International Marketing
Understand the crucial role culture plays in global marketing & sales and how it is linked to the success and failure of organisations trying to expand internationally. Browse our selection of high-quality Online Courses provided by our partner futurelearn to develop your International Marketing & Sales! Get ready for the complexities of a globalised business world!
During this ExpertTrack, you’ll develop a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies. Explore the challenges faced by global marketers to gain a better understanding of international markets and how you can apply what you have learned to your own strategies.
Gain an understanding of the crucial role culture plays in global markets and how this is linked to failure and success with organisations entering international markets. Understand the strategic options a company must consider before entering a market and the challenges organisations face with global marketing.
You’ll explore various market entry methods and understand how businesses select the right market to enter, and what levels of risk are associated with this process. Explore the advantages and disadvantages of adaptation and standardisation in a global marketing strategy.
In a global business environment, incorrect cultural assumptions can have significant consequences for businesses. Understand the crucial role culture plays in global marketing and how it is linked to the success and failure of organisations trying to expand internationally. On this two-week course, you’ll gain knowledge of the importance of culture in your global marketing strategies and the ways you can better understand cultural differences in order to succeed in international markets.
Having an effective strategy can be the difference between success and failure in global marketing. You’ll explore and apply real-life examples of good and bad practices using culture in global marketing, helping you reflect on how culture impacts your own marketing strategies.
By the end of the course, you’ll have a better understanding of markets and buyers as well as customer service and relationship management across cultures.
Discover the challenges and benefits of international business and learn how businesses identify and enter new foreign markets. Find out what to consider when expanding a business internationally.
This short, 2-week course offers you the opportunity to explore why companies expand internationally and discover effective global market entry strategies. Explore the challenges of globalisation in business.
In our interconnected world, we can’t escape globalisation. But what is it and how does it affect business? On this course, you’ll consider the pros and cons of globalisation. You’ll explore the differences between domestic and international business markets and consider why businesses may look to expand to service new geographies and markets.
Learn how products move across borders and how branding problematically draws on narratives of culture and place. The course examines an aspect of marketing through the ways branding makes use of cultural stereotypes to promote products or places. On the course you’ll consider the effects this might have on national and cultural identity and explore how some products are becoming decoupled from their culture of origin whilst others are localised. You’ll study the way in which nations use “soft power” through spreading of cultural products and practices, to influence the behaviour of people across the globe. You will also examine the idea of cultural imperialism and assess the ways in which it is resisted.
- Branding and identity – how companies might adapt products in order to successfully introduce them into new markets
- Nation branding – how countries attempt to portray and market themselves
- The movement of products – how globalised products are received in different contexts
- Localising products – the reasons why companies adapt products for audiences in different local environments
- Soft power – how countries promote what they perceive to be their own cultural values to other nations
- Cultural imperialism – the extent to which global marketing and the selling of products can be seen as an attempt to impose the values of the producing nation
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