Online Courses To Develop Your International Marketing

Understand the crucial role culture plays in global marketing & sales and how it is linked to the success and failure of organisations trying to expand internationally. Browse our selection of high-quality Online Courses provided by our partner futurelearn to develop your International Marketing & Sales! Get ready for the complexities of a globalised business world!

Develop a contemporary perspective of the global marketplace and evaluate the most effective brand, communication and market entry strategies. Gain an understanding of the crucial role culture plays and how this is linked to failure and success. 

You’ll explore various market entry methods and understand how businesses select the right market to enter, and what levels of risk are associated with this process. You will also learn about adaptation and standardisation in a global marketing strategy.

Understand the crucial role culture plays in global marketing and how it is linked to the success and failure of trying to expand internationally. Apply real-life examples of good and bad practices, helping you reflect on your own marketing strategies.

By the end of the course, you’ll have a better understanding of markets and buyers as well as customer service and relationship management across cultures.

In our interconnected world, we can’t escape globalisation. But what is it and how does it affect business? On this short 2-week course, you’ll consider the pros and cons of globalisation and its challenges in business.

Explore why and how companies expand internationally and discover their most effective global market entry strategies.


Learn how products move across borders and how branding problematically draws on narratives of culture and place. The course examines how branding makes use of cultural stereotypes to promote products or places.

  • How companies adapt products to introduce them into new markets
  • How countries attempt to portray themselves
  • Why companies adapt products for audiences in different local environments

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