Doing Business In Germany

A paramount point in the German business culture is task-orientation. The business matter is central and even determines the style of communication.

Business meeting Germany
123rf.com/Andriy Popov

This is the main reason for the German communication style being so upfront and direct, some may even perceive it as blunt. 

While doing business in Germany, it is crucial to be able to distinguish between personal critique and critique of the matter. If someone criticizes your work, it does not mean they have something against you, it just means that they are being honest and accurate. And honesty as well as accuracy is a trait that the Germans are proud of.

Organisation And Planning

In order to work in a precise, accurate manner, there is a need for some organization. A structure as well as a strict agenda for different processes are key. Therefore, many Germans are not big on taking risks when it comes to business. This results in them highly relying on numbers and facts. If the stats are correct, then everything is possible, because Germans are always about planning in detail for the future.

In order to do this efficiently, every single factor that could play into a decision has to be taken up for consideration. 

Discipline And Conscientiousness

Discipline and conscientiousness are key German virtues that will be encountered whenever doing business with Germans, because only “the best” will “win”. This is why numbers and facts are decisive in business dealings with Germans. Before making a final decision, the backdrop of the problem as well as the course of action must be elucidated. Germans always want to know exactly what they’re dealing with.

The famous German Punctuality

Yes, punctuality is an important part of German business life. Being unpunctual is frowned upon quite heavily. Time is important, so it is not a good idea to be guilty of stealing anyone’s time.

To play by the German rule book, understand the peculiarities of the German business culture first. And things will be so much easier to understand.

Business Culture Guide - Germany

eLearning Germany

All around the world, the German task-orientation and rigor are highly valued, but also feared. Our Country Course Germany will teach you what you really need to know, so you will never worry again how to contact and win over German business partners. Stop spinning your wheels and finally be successful in Germany:

  • Initial Business Contact: What to do so that German business people will read your messages, listen and talk to you.
  • Communication: How to deal with the direct German communication style. Don’t say the wrong things at the wrong time.
  • Meetings and Presentations: How to convince Germans in meetings and presentations.
  • Negotiations: How to get the deal done.
  • Business Meals and Etiquette: Know the most important rules.

Our Country Course Germany has been designed by our experts to teach you in an easy and hands-on way everything you need to know to successfully engage with your German clients and partners. This eLearning course includes:

  • 90 min efficient and comprehensive eLearning
  • Engaging media components for interactive learning
  • Certificate 

Price: $49

“I have failed many times to contact German business people in order to initiate a business collaboration. They seemed to be extremely rude and cold, it was impossible to get things going. After following the brilliant advice in this course, everything got so much easier. Now I have several German business partners and things couldn't be better.”
Oleg Boyko
Kiev, Ukraine
“I have found my best and most reliable business customers in Germany. After gathering lots of helpful information in the Country Course Germany, I talked to a crossculture2go Germany coach. Every piece of information in this course is so true and the guys coaching at crossculture2go are just extraordinary. Thank you so much!"
Arjun Siddharth
Hyderabad, India
“When being used to the US American business style, the German market can be quite shocking. Germans can be so serious, even intimidating. However, once I understood the way they think and talk, I got more relaxed. And things got better and better. Prepare well before initiating business in Germany. It can be done successfully, but you will need to know how!”
Joe Muller
San Francisco, U.S.
Global Business Coaching

Online Coaching Germany

Do you have a specific question in mind? Are you going to work and live in Germany? Get matched with your personal coach and talk to them right here on the platform! Our Germany coaches are highly qualified experts in their field with many years of work and life experience in Germany.

From managing multicultural teams to sealing a deal with German business partners to relocating in Germany as an expatriate – whatever situation you need to deal with, your personal Germany coach will be there to guide you through it!

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