Privacy Notice

As the data controller we have prepared this privacy notice to inform you in accordance with the requirements of the EU General Data Protection Regulation 2016/679 (GDPR) about the nature, scope and purpose of the processing of personal data in relation to the services we offer on our web site.

  1. Definitions

Personal data“ means any information relating to an identified or identifiable natural person (‘data subject’); an identifiable natural person is one who can be identified, directly or indirectly, in particular by reference to an identifier such as a name, an identification number, location data, an online identifier or to one or more factors specific to the physical, physiological, genetic, mental, economic, cultural or social identity of that natural person;

Processing“ means any operation or set of operations which is performed on personal data or on sets of personal data, whether or not by automated means, such as collection, recording, organisation, structuring, storage, adaptation or alteration, retrieval, consultation, use, disclosure by transmission, dissemination or otherwise making available, alignment or combination, restriction, erasure or destruction;

Controller“ means the natural or legal person, public authority, agency or other body which, alone or jointly with others, determines the purposes and means of the processing of personal data; where the purposes and means of such processing are determined by Union or Member State law, the controller or the specific criteria for its nomination may be provided for by Union or Member State law;

Recipient“ means a natural or legal person, public authority, agency or another body, to which the personal data are disclosed, whether a third party or not. However, public authorities which may receive personal data in the framework of a particular inquiry in accordance with Union or Member State law shall not be regarded as recipients; the processing of those data by those public authorities shall be in compliance with the applicable data protection rules according to the purposes of the processing;

  1. General information

  1. The data controller

Crossculture2Go GmbH

Filderstrasse 45

70180 Stuttgart

Germany

Telephone: 0711 / 72246856

Website: https://www.crossculture2go.com

E-Mail: support@crossculture2go.com

  1. Contact details of the data protection officer

OBSECOM GmbH

Königstr. 40

70173 Stuttgart

Germany

Telephone: 0711 / 4605025-40

Telefax: 0711 / 4605025-49

E-Mail: privacy@obsecom.de

Web site: https://www.obsecom.de

  1. Legal bases

We process personal data based on at least one of the following legal bases:

  • The data subject has given consent to the processing of his or her personal data for one or more specific purposes (Art.  6 para. 1 lit. a GDPR);

  • Processing is necessary for the performance of a contract to which the data subject is party or in order to take steps at the request of the data subject prior to entering into a contract (Art.  6 para. 1 lit. b GDPR);

  • Processing is necessary for compliance with a legal obligation to which we are subject (Art.  6 para. 1 lit. c GDPR);

  • Processing is necessary in order to protect the vital interests of the data subject or of another natural person (Art.  6 para. 1 lit. d GDPR);

  • Processing is necessary for the purposes of the legitimate interests pursued by us or by a third party (Art.  6 Abs. 1 lit. f GDPR)

In this privacy policy we refer to the respective legal basis of the individual data processing operations.

  1. Onward transfer of personal data

We forward personal data to recipients (data processors or other third parties) only to the extent required and only if one of the subsequent conditions are met:

  • the data subject has consented to the data transfer;

  • the onward transfer is required to fulfil a contractual obligation or pre-contractual measure on the request of the data subject;

  • we are obliged by law to make such a transfer;

  • The onward transfer is made on the basis of our legitimate interest or on those of a third party.

  1. Third countries

The transfer of personal data to a third country or an international organisation outside the European Union (EU) or the European Economic Area (EEA) is subject to legal or contractual permission only in accordance with the provisions under Art. 44 et seq. GDPR. It means that pursuant to Art. 45 GDPR an adequacy decision of the EU commission must be present for the respective country, appropriate safeguards for data privacy under Art. 46 GDPR, or Binding Corporate Rules under Art. 47 GDPR do exist.

  1. Rights of data subjects

As a data subject you have the following right:

  • Pursuant to Art. 15 GDPR to request information about your personal data processed by us. You may also request information regarding the purposes of the processing; the categories of personal data concerned; the recipients or categories of recipients to whom the personal data have been or will be disclosed; the envisaged period for which the personal data will be stored, or the criteria used to determine that period; where the personal data are not collected from you, the data source; the existence of automated decision-making, including profiling, and meaningful information about the logic involved, as well as the significance and the envisaged consequences of such processing; the existence of the right to request rectification or erasure of data concerning you, the right to restrict processing or to object to such processing, the right to lodge a complaint with a supervisory authority. Finally, you have a right to know whether personal data has been transferred to a third country or to an international organisation, and, if so, the appropriate safeguards relating to this transfer;

  • Pursuant to Art. 16 GDPR to demand the immediate rectification of inaccurate personal data and to have incomplete personal data that are stored by us to be completed;

  • Pursuant to Art. 17 GDPR to demand the erasure of your personal data stored by us, unless the processing is necessary for exercising the right of freedom of expression and information, for compliance with a legal obligation, for reasons of public interest, or for the establishment, exercise or defence of a legal claim;

  • Pursuant to Art. 18 GDPR to request the restriction of the processing of your personal data if the accuracy of the personal data is contested by you; the processing is unlawful but you oppose the erasure of the personal data and request the restriction of their use instead; we no longer need the personal data for the purposes of the processing, but they are required by you for the establishment, exercise or defence of legal claims; you have objected to processing pursuant to Art. 21(1) GDPR pending the verification whether our legitimate grounds override your interests;

  • Pursuant to Art. 20 GDPR to receive your personal data, which you have provided to us, in a structured, commonly used and machine-readable format and have the right to transmit those data to another controller;

  • Pursuant to Art. 21 GDPR to object to the processing of your personal data on grounds relating to your particular situation, or if you object to processing for direct marketing purposes and the legal basis for the processing are our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR;

  • Pursuant to Art. 7 para. 3 GDPR to withdraw your consent given to us at any time. As a result we are no longer allowed to continue the data processing that was based on this consent in the future;

  • Pursuant to Art. 77 GDPR to lodge a complaint with a supervisory authority, in particular in the Member State of your habitual residence, place of work or place of the alleged infringement. A list of contact details of the data protection officers and supervisory authorities can be found on this web site: https://www.bfdi.bund.de/DE/Infothek/Anschriften_Links/anschriften_links-node.html.

If you wish to assert the data subject rights mentioned above, you can contact us or our data protection officer at any time using the contact details above.

  1. Erasure and restriction of personal data

Unless otherwise provided for in this privacy notice, personal data will be deleted, if these data are no longer necessary in relation to the purposes for which they were collected or otherwise processed and the deletion does not conflict with statutory retention requirements. In addition, we will erase the personal data processed by us in accordance with Art. 17 GDPR on your request, if the conditions provided therein are met. If personal data are required for other lawful purposes, they will not be erased, but their processing will be restricted in accordance with Art. 18 GDPR.

In case of restriction, the data will not be processed for other purposes. This applies, for example, to personal data that must be retained by us for commercial or tax law reasons. For example, data must be kept for 6 years pursuant to Section 257 (1) Nos. 2 and 3 German Commercial Code (HGB) and Section 147 (1) Nos. 2, 3, 5 German Tax Code (AO); data must be kept for 10 years pursuant to Section 257 (1) Nos. 1 and 4 HGB and Section 147 Abs. 1 No. 1, 4, 4a AO.

  1. Cookies

Our web site uses cookies. Cookies are small text files that your browser automatically creates and stores on your device (laptop, tablet, smartphone, PC, etc.) when you visit our web site. Cookies do no harm to your device, nor do they contain any viruses or other malicious software. The cookie stores information which is created in relation to the specific device you are using. However, this does not mean that we become immediately aware of your identity. Cookies are mainly used to make the web site more user-friendly, effective and secure.

We use session cookies to recognize that you have already visited individual pages of our web site. These cookies also support certain features and functionalities on our web site. Session cookies are deleted after you have left our web site.

In order to optimize our web site, to statistically evaluate the use of our web site, and to enhance usability, we use temporary cookies that are stored on your device for a specific period of time. If you visit our site again to use our services, we will automatically recognize that you have visited us earlier, and what inputs and settings you made so that you do not need to enter them again. These cookies will be deleted or lose their validity after max. 12 Months.

The data processed by cookies are required for the purposes mentioned above in order to protect our legitimate interests which result thereof, as well as those of third parties according to Art. 6 para. 1 lit. f GDPR.

Most browsers accept cookies automatically. However, if you do not wish to accept cookies, you can configure your browser so that no cookies are stored on your device or a message is displayed before new cookies are created. A general objection to the use of cookies used for online marketing purposes can be made for a variety of services, such as explained at http://www.youronlinechoices.com/or the opt-out page of the Network Advertising Initiative http://optout.networkadvertising.org. However, disabling cookies may mean that you may not be able to use all the features of our web site.

Learn more about cookies used here.

  1. Individual processing operations

  1. Hosting

In order to make available our web site, we use services provided by hosting companies, such as: Provision of web servers, disk space, database services, and security or maintenance services. Here we, or our hosting providers, process personal data of the web site visitors on the basis of our legitimate interests in providing efficient and secure access to our web site in accordance with Art. 6 para. 1 lit. f GDPR.

  1. Access data and log files

By visiting our web site or its individual pages, your device’s internet browsers automatically sends information to the server of our web site. This information is stored in so-called log files by us or our hosting provider and will be deleted after 6 months at the latest.

The following information is stored:

  • IP address of the requesting computer;

  • Date and time of access;

  • Name and URL of the requested file;

  • Web site from which our site was accessed (Referrer-URL);

  • The browser used and your computer’s operating system;

  • Status codes and the transferred amount of data;

  • Name of your access providers.

This data will be used for the following purposes:

  • The provision of our web site, including all of its features and contents;

  • To ensure a smooth connection to our web site;

  • To ensure the comfortable use of our web site;

  • To ensure system security and stability;

  • For anonymised statistical evaluation of web site access;

  • To optimise our web site;

  • For disclosure to law enforcement authorities in the event of unlawful interference / attacks on our systems;

  • For further administrative purposes.

The legal basis for data processing is Art. 6 para. 1 lit. f GDPR. Our legitimate interest follows from the data collection purposes mentioned above. Under no circumstance will we use the personal data collected for the purpose of drawing conclusions about a person.

  1. Contact form / other modes of contact

If you use the contact form, you will be asked to provide your name and your e-mail address and any other contact details, so that we can get in touch with you. Further information can be provided voluntarily. The data processing for the purpose of contacting us and answering your request takes place in accordance with Art. 6 para. 1 lit. a GDPR on the basis of your voluntary consent. All personal data collected in connection with the contact form will be deleted after your request has been processed, unless further storage is required for the documentation of other transactions (for example, subsequent conclusion of a contract).

If you contact us using the contact details published in our web site (for example, by e-mail) and in this context provide us with personal data, we will use this data to process your request on the basis of Art. 6 para. 1 lit. b GDPR, if your request is related to the performance of a contract or is required to perform pre-contractual action. In all other cases, processing is based on your consent in accordance with Art. 6 para. 1 lit. a GDPR and / or our legitimate interest in the effective processing of requests addressed to us pursuant to Art. 6 para. 1 lit. f GDPR. We will store your personal data until you ask us for deletion, revoke your consent to the storage, or the data are no longer necessary for the purpose for which they were collected (for example, after completion of your request). Mandatory statutory provisions – especially retention periods – remain thereof unaffected.

  1. E-Mail direct marketing to customers

If you are an existing customer and we have received your e-mail address in connection with the sale of goods or services, we may use your e-mail address for direct marketing purposes of our own similar goods or services. This only applies if you have not objected and we clearly and unequivocally have advised you of the possibility of objection at the time of collecting the e-mail address, and every time we use it. The legal basis of processing is our legitimate interest in direct marketing according to Art. 6 para. 1 lit. f GDPR.

  1. Newsletter

If you would like to receive our newsletter, we need your e-mail address. The data processing for the purpose of sending the newsletter takes place in accordance with Art. 6 para. 1 lit. a GDPR on the basis of your voluntary consent by means of the so-called double-opt-in procedure. The e-mail address will be used and stored for this purpose until you withdraw your consent or unsubscribe from receiving the newsletter. You can unsubscribe at any time, for example by using the link at the bottom of each newsletter. You can also send your withdrawal/unsubscribe request at any time to the e-mail address given under Clause II.

We embed a so-called counting pixel into our newsletters. A counting pixel is a miniature graphic embedded in the HTML format of the newsletter to allow us an analysis of the reader’s reading behaviour. In this context, we gather information whether and at what time a newsletter was opened by you and which of the links contained in the newsletter were accessed by you. We use this data to generate statistical evaluations of the success or failure of a marketing campaign in order to optimize the distribution of our newsletters and to better tailor the content of future newsletters to your interests. The collected data will not be passed on to third parties and will be deleted after the statistical evaluation.

  1. MailChimp

We process our e-mail newsletters via MailChimp. The provider is the Rocket Science Group, LLC, 675 Ponce De Leon Ave NE # 5000, Atlanta, GA 30308, USA (hereafter “MailChimp”). MailChimp is used to send and evaluate the reach of our newsletters. For this purpose, MailChimp processes your e-mail address and any other data required by MailChimp for the provision of the newsletter on our behalf. The legal basis for data processing is our legitimate interest in the use of a user-friendly and secure newsletter system in accordance with Art. 6 para. 1 lit. f GDPR.

The personal data required for processing the newsletter is stored on servers in the United States.

MailChimp has joined the EU/US Privacy Shield Agreement and is committed to uphold EU data privacy standards. MailChimp therefore meets the EU requirements for legitimising the transfer of personal data to the United States. For more information about MailChimp’s commitment, please visit: https://www.privacyshield.gov/participant?id=a2zt0000000TO6hAAG&status=Active.


For more information on how MailChimp handles your personal information, please refer to the privacy policy at
http://mailchimp.com/legal/privacy/.

  1. Comments and posts

If you leave comments or other posts on our website, we will store your e-mail and IP address based on our legitimate interests in accordance with Art. 6 para. 1 lit. f GDPR. Any further information can be provided voluntarily. The purpose of storing your e-mail address is to contact you regarding your comments or post, to communicate any objections to your comments or post, and, if necessary, to ask for your representation. It is not possible to use the comment function without giving your e-mail address. Your email address will be stored, but not published with the comment. If you have an account with us and you are logged in, the posts will be linked to your user account so you have access to the history of your comments.

Our legitimate interest in collecting and storing your e-mail address and the IP address are security concerns, for example in case someone posts illegal content (such as insults). In this case we could be sued for the comment or contribution and therefore have a legitimate interest in storing this information. These collected personal data will only be disclosed to law enforcement authorities in cases of criminal investigations. Beyond that, we do not share this information with third parties.

  1. Registration / user account

You can register on our website with your personal data. Registration is optional and takes place in accordance with Art. 6 para. 1 lit. a GDPR on the basis of your voluntarily given consent. What categories of personal data are used for registration can be seen on the registration form. The collected personal data will be used for the purposes of providing the services offered on our web site as well as getting into contact with you in order to provide you with information about our offers and the services you registered for. When logging in to your user account you can view your personal data and make changes to this data. Your data will be stored until you delete the user account or instruct us to delete your data. Insofar as we are obliged to retain your personal data on the basis of statutory retention periods, in particular tax and commercial law, the processing of your personal data will be restricted until the expiration of the relevant retention periods and then subsequently deleted.

If you register on our web site or use the user account, we will store your IP address and the time of usage. The processing takes place on the basis of our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR in order to provide our services. The data are also processed to protect you from misuse and other unauthorized use. In particular, the user account and your personal data are also stored to make shopping easier, to allow access to previous orders and the writing of customer reviews. In general, we will not transfer those data to third parties, unless it is necessary for the fulfillment of contractual obligations under Art. 6 para. 1 lit. b GDPR, for the exercise or defence of legal claims, or if we are under a legal obligation pursuant to Art. 6 para. 1 lit. c GDPR to do so. The IP addresses will be anonymized or deleted after 7 days at the latest.

  1. Contracts relating to our internet offer

In connection with and for the purpose of fulfilling pre-contractual measures and contractual obligations initiated through our Internet offers, which are carried out at the request of the data subject, we process personal data required for the fulfilment of a contract with the data subject. These include:

  • Data of the contracting party, such as name, address and contact details, if applicable, alternate delivery or billing address or recipients, and if necessary the date of birth;

  • Contractual documentation including subject matter, duration or customer category;

  • Payment data such as bank details, credit card details, and payment history.

The legal basis for data processing is Art. 6 para. 1 lit. b GDPR. The data will be disclosed to third parties only to the extent necessary to fulfil pre-contractual and contractual obligations, e.g. to banks, payment service providers, or credit card companies for processing the payment and to shipping service providers for the dispatch of goods. We also use an enterprise resource planning system which is hosted by a provider and with which our business processes are handled and inventories are managed.

  1. Payment provider

  1. Stripe

This web site uses Stripe as a payment service. The provider is Stripe Inc., 185 Berry Street, Suite 550, San Francisco, CA 94107, USA and Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Irland respectively (hereinafter “Stripe”). Stripe acts as an online payment service provider. For processing the payment transaction we will forward your name, purchased products or services, invoice amount as well as billing and delivery address to Stripe. The legal basis of the processing is Art. 6 para. 1 lit. b GDPR. The data may also be processed on servers in the United States.
Stripe has joined the EU/US Privacy Shield Agreement and is committed to uphold EU data privacy standards. Stripe therefore meets the EU requirements for legitimising the transfer of personal data to the United States. For more information about Stripe’s commitment, please visit:
https://www.privacyshield.gov/participant?id=a2zt0000000TQOUAA4&status=Active.

For more information on how Stripe deals with your personal data, please refer to the Privacy Policy at: https://stripe.com/us/privacy.

  1. Statistics and Analysis

  1. Facebook-Pixel

This web site uses the so-called ‘Facebook pixel’. Provider is Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA. Responsible for the processing of personal data of data subjects in the EU is Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbor, Dublin 2, Ireland.

Facebook has joined the EU/US Privacy Shield Agreement and is committed to uphold EU data privacy standards. Facebook therefore meets the EU requirements for legitimising the transfer of personal data to the United States. For more information about Facebook’s commitment, please visit:

https://www.privacyshield.gov/participant?id=a2zt0000000GnywAAC&status=Active.

The use of the Facebook pixel-technology enables Facebook to recognize visitors of our web site and to associate them to certain groups for the display of specific advertisements (for example, so-called “Custom Audiences”, visitors to our website according to areas of interest which we have given to Facebook). This ensures that the users are shown only interest-oriented ads, and thus avoiding annoyance by improper advertising. Through the use of the Facebook pixel, we can also track the effectiveness of our Facebook ads for statistical purposes and track whether and how users have used our offer after clicking on the advertisement. The use of the Facebook pixel helps us to promote our products and services in an appropriate manner without anoying users with inappropriate advertising. The legal basis for the use of the Facebook pixel are our legitimate interests and the legitimate interests of third parties pursuant to Art. 6 para. 1 lit. f GDPR.

For more information about the Facebook Pixel and how it works, please refer to: https://www.facebook.com/business/help/651294705016616. More information on how Facebook processes the data obtained, and general details about Facebook advertisement is made available on the Facebook data policy at: https://www.facebook.com/about/privacy/update. In your personal Facebook account under the heading “Settings”, you also have the option to object to the collection of your personal data via the Facebook pixel and its use for the display of specific advertisements. More information about these settings are available at: https://www.facebook.com/settings?tab=ads (login required).

  1. Hotjar

Our web site uses the hotjar analysis service. Provider is hotjar Ltd, Level 2, St Julian’s Business Center, 3, Elia Zammit Street, St Julian’s STJ 1000, Malta (hereafter “hotjar”). Hotjar collects data about user visits of our web site. The purpose of collecting this data is to ensure a user friendly design and the continuous optimization of our web site, to measure the success of marketing measures and to create statistical evaluations. The legal basis is our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR. The data collected allows us to create pseydonymised usage profiles. Cookies can be used for this purpose. You can prevent the use and storage of cookies by changing the setting of your browser software. However, be advised that in this case you may not be able to use all the features of this web site to the full extent possible.

You can object to the collection and storage of data at any time with effect for the future. In order to set an opt-out cookie for your computer, please click on the link and follow the instructions: https://www.hotjar.com/opt-out (opt-out).

If you delete your cookies, this will result in the opt-out cookie being deleted as well. You must then re-activate the opt-out cookie. For more information on how hotjar deals with your personal data, please refer to hotjar’s privacy policy at: https://www.hotjar.com/legal/policies/privacy.

  1. WordPress Stats / Quantcast

This web site uses WordPress Stats and Quantcast’s tracking technology in order to analyse website visits and user traffic. Providers are Automattic Inc., 60 29th Street # 343, San Francisco, CA 94110-4929, USA (hereafter “Automattic”) and Quantcast International Limited, Beaux Lane House, Lower Mercer Street, 1st Floor, Dublin 2, Ireland (hereafter “Quantcast”) respectively. This service uses cookies to analyze the web site usage. You can prevent the local storage of cookies by configuring your browser software correspondingly. However, be advised that in this case you may not be able to use all the features of this web site to the full extent possible. IP addresses are anonymized before storage, so that an assignment is not possible. The information collected through the use of this website may be transmitted to and stored on servers in the United States.

Automattic has joined the EU / US Privacy Shield Agreement and is committed to uphold EU data privacy standards. Automattic therefore meets the EU requirements for legitimising the transfer of personal data to the United States. For information about Automattics’s commitment, please visit:

https://www.privacyshield.gov/participant?id=a2zt0000000CbqcAAC&status=Active

You can object to the collection and storage of data at any time with effect for the future. In order to set an opt-out cookie for your computer, please click on the link and follow the instructions: http://www.quantcast.com/opt-out

If you delete your cookies, this will result in the opt-out cookie being deleted as well. You must then re-activate the opt-out cookie. For more information on how Quantcast deals with your personal data, please refer to Quantcast’s privacy policy at: https://www.quantcast.com/privacy/

  1. Google Services

Provider of the services below is Google Ireland Limited (Register No: 368047), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter „Google“).

The legal basis for the use of the following Google services are our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR.

Google has joined the EU/US Privacy Shield Agreement and is committed to uphold EU data privacy standards. Google therefore meets the EU requirements for legitimising the transfer of personal data to the United States. For information about Google’s commitment, please visit:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

For more information about how Google deals with your personal data, please refer to Google’s Privacy Policy: https://www.google.com/intl/de/policies/privacy/. For information on the use of data for advertising purposes by Google, setting and your right to object please refer to: https://www.google.de/policies/privacy/partners/

https://www.google.de/policies/technologies/ads/

https://adssettings.google.com/

  1. Google Analytics

Our Web site uses Google Analytics. Google Analytics uses cookies. Google Analytics collects information about the visits of web site users and analyses their behavior. This data serves the purpose of developing a user-friendly web site design, the continuous optimisation of our services and offers, to measure the success of marketing activities, and to create statistical analysis. In this context, pseudonymised user profiles are created and cookies are used. Google Analytics collects information such as browser type / version, operating system, referrer URL (the previously visited page), host name of the accessing computer (IP address), time of server request. The information generated is transferred to the US and stored on servers owned by Google. The collected user data and event data will be deleted after 26 months. Information may also be transferred to third parties if required by law or if third parties process this data on behalf of us or Google. Under no circumstances will your IP address be merged with any other data that is kept by Google. The IP address will be anonymised so that assignment is impossible. You can prevent the local storage of cookies by configuring your browser software correspondingly. However, be advised that in this case you may not be able to use all the features of this web site to the full extent possible. Additionally, in order to prevent Google to collect and process the data generated in relation to your use of the web site you may download and install the browser plug-in available under the following link: https://tools.google.com/dlpage/gaoptout?hl=en. You can prevent Google from gathering your data by clicking on this link [<p><a href=”javascript:gaOptout()”>deactivate Google Analytics </a></p>] which sets an opt-out cookie on your computer. This cookie ensures that Google Analytics will not collect and store any user data from your browser when visiting this web site. Attention: If you delete your cookie cache, this will result in the opt-out cookie being deleted as well. Then you must re-activated the opt-out cookie again.

  1. Demographics with Google Analytics

This website uses the feature “demographics” within Google Analytics. As a result, reports can be produced that contain information on the age, gender and interests of our site visitors. These data are collected from interest-based advertising on Google and third-party visitors’ data. This data can not be assigned to a specific individual. Legal basis for the use of the service are our legitimate interests to optimize our Internet offer and to advertise it according to Art. 6 para. 1 lit. f GDPR.

You can disable this feature at any time through the settings in your Google Account, or generally prohibit the collection of your data by Google Analytics as described in the section “objection to data collection”.

  1. Google Analytics Remarketing

This web site uses Google Analytics Remarketing. Google Analytics Remarketing is used in order to present web site visitors advertisements related to content of previously visited web sites. Google uses cookies to recognize visitors who access web pages from the Google Advertising Network. This service collects your IP address, which of our web sites you have visited and, if necessary, other data required by Google for the provision of Analytics Remarketing. Your IP address will not be merged with other data provided by Google. The information gathered about your use of this web site is stored on a server in the USA. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of us or Google. You can prevent the local storage of cookies by configuring your browser software correspondingly. However, be advised that in this case you may not be able to use all the features of this web site to the full extent possible. However, if you do not wish to use Google Remarketing, you can disable it by configuring you personal settings at: http://www.google.com/settings/ads.

  1. Google AdWords with Conversion-Tracking

This web site uses Google AdWords and Google AdWords with Conversion Tracking. Google Conversion Tracking is used to track and evaluate the clicks on ads, purchases, signups, phone calls, app downloads, and other actions on our web site. In this context Google AdWords collects your IP address, which of our web sites you have visited and, if necessary, other data required by Google for providing conversion tracking statistics. Under no circumstances will your IP address be merged with any other data that is kept by Google. This service also uses Cookies for analysis and evaluation purposes. You can prevent the storage of cookies by configuring your browser so that no Cookies will be stored on your device. However, disabling cookies may mean that you may not be able to use all the features on our web site. The information generated is transferred to the US and stored on servers owned by Google. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of us or Google.

  1. Google Web Fonts

This web site uses external typesets provided by Google, so-called web fonts. In order to do this, your browser loads the required web fonts into your browser cache when you visit the web site. If your browser does not support this feature, your computer will use a standard font to display the web site. This service collects your IP address, which of our web sites you have visited and, if necessary, other data required by Google for the provision of the web fonts. The generated information about your use of this web site is stored on servers in the USA. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of us or Google.

  1. Google Hosted Libraries

This web site uses Google Hosted Libraries for dynamic presentation of the web page content. In order to do this, your browser loads the required JavaScript-Libraries into your browser cache when you visit the web site. If your browser does not support this feature, your computer will use alternative means to display the web page. This service collects your IP address, which of our web sites you have visited and, if necessary, other data required by Google for the provision of the hosted libraries. The generated information about your use of this web site is stored on servers in the USA. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of us or Google.

  1. Social Media Plugins

This web site refers to profiles in other social media networks. These profiles are integrated into the web site by the Shariff 2-Click button solution. If you click on the hyperlink of one of the social media profiles, your browser will open a connection to the servers of the respective social media network, whereby the social media provider receives information about your IP address, which of our web pages you last visited, and other personal information needed to provide their services. The same applies when liking or sharing content or commenting on a post. More information about Shariff 2-Click buttons are available at: https://www.heise.de/newsticker/meldung/Datenschutz-und-Social-Media-Der-c-t-Shariff-ist-im-Einsatz-2470103.html.

If you are logged in to the respective provider of the social media network while you are using the Shariff button, the respective provider can link the visit of our web site to your social media user profile. If you click on the button of one of the plugins, information will be transmitted to the respective provider and published in your social media profile. If you do not want the provider to be able to link the data collected to your social media user profil, you must first log out from the social media network. Our legitimate interest and the purpose of the plugins is to promote awareness of our web site and to share content from our website in social media networks. The legal basis for the use of the following social media plugins are our legitimate interests pursuant to Art. 6 para. 1 lit. f GDPR.

Contact details of the linked social media networks:

Facebook

Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, USA.

Twitter

Twitter Inc., 1355 Market Street, Suite 900, San Francisco, CA 94103, USA and Twitter International Company, One Cumberland Place, Fenian Street, Dublin 2, D02 AX07, Ireland respectively.

LinkedIn

LinkedIn Corporation, 2029 Stierlin Court, Mountain View, CA 94043, USA and LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland respectively.

Pinterest

Pinterest Inc, 808 Brannan St, San Francisco, CA 94103, USA and Pinterest Europe Ltd., Palmerston House, 2nd Floor, Fenian Street, Dublin 2, Ireland respectively.

Instagram

Instagram LLC, 1601 Willow Rd, Menlo Park CA 94025, USA.

Tumblr

Tumblr Inc, 35 E 21st Street, Ground Floor, New York City, 10010, USA

  1. Mediea content

In the context of providing our web site we partially use third party content, which is loaded directly from servers of the content providers, as named below. The purpose of integrating this content is to make our web site more attractive. The legal basis is our legitimate interest pursuant to Art. 6 para. 1 lit. f GDPR in using such external content to make our web site more attractive.

  1. YouTube

Our web site uses media content from the YouTube platform. Provider is Google Ireland Limited (Register No: 368047), Gordon House, Barrow Street, Dublin 4, Ireland (hereinafter “Google”).

The purpose is to display content of the YouTube platform that relates to the content of our web site. This service collects your IP address and any additional data Google may need to provide the YouTube content. The information gathered about your use of this web site is stored on a server in the USA. This information may also be transferred to third parties if required by law or if third parties process this data on behalf of us or Google. If you are logged in to your YouTube account while you are visiting our web site, Google can link your visit of our web site directly to your YouTube user account. If you do not want Google to be able to associate the data collected on our web site with your respective user account on YouTube, you must first log out of YouTube.

Google has joined the EU/US Privacy Shield Agreement and is committed to uphold EU data privacy standards. Google therefore meets the EU requirements for legitimising the transfer of personal data to the United States. For information about Google’s commitment, please visit:

https://www.privacyshield.gov/participant?id=a2zt000000001L5AAI&status=Active.

For more information about how Google deals with your personal data, please refer to Google’s Privacy Policy: https://www.google.com/intl/de/policies/privacy/.