US-Americans often have little knowledge of the guest country and its inhabitants. They have a tendency to be not particularly good in dealing with foreign ways of behavior, and they expect to have everywhere the standards they are used to. That of course varies from one US-American to another, depending on their personality, experience in foreign countries, and where they come from in the USA: there are worlds of difference between New York and Kansas as well. So in any case get advance information of where your US-American guests come from and what expectations they may bring with them.
Being served is taken for granted
The USA has a marked culture of being served, especially in the metropolises and business centers. So make sure that right from the arrival of your guests there is a smooth transfer to the hotel. Meet your business partners at the airport and organize all the subsequent transfers, e.g., from the hotel to the meeting in your firm.
In choosing a suitable hotel keep in mind that as a rule US-American business people are used to a high level of service and may have preconceptions. The same is true of cleanliness and hygiene. Room service, laundry service, free and perfectly functioning access to the internet, and English-language TV channels or US-American news services are hoped for, if not expected.
If you cannot find a hotel with those services in the place where your firm is situated, it is worth considering moving the guests to the closest big city and make up for the increased travel with a complimentary, well-organized transport service.
Air conditioning desired
Depending on where they come from, US-Americans are used to having air conditioning both in their hotel and in offices. US-Americans may find rooms without air conditioning unacceptable, especially in the warm summer months. Staying in an overheated room or office will get the visit off to a poor start.
Be careful with the national cuisine
US-Americans often cannot get enthusiastic about the host’s national cuisine, so choose restaurants which serve local specialties as well as international, light meals. A buffet is ideal, where everybody can choose his own food.
Organizing a social itinerary
Most US-Americans are quite fond of sight-seeing tours involving historic sites and other attractions. They may also prefer outdoor activities as well as leisure activities. Leisurely, relaxed after-meal lounging is not common in the USA. US-Americans prefer to spend time on activities.
Make sure to give your guests plenty of time to themselves because they like to decide themselves what they will do. Be sensitive to times when your guests do not want to or cannot accept a suggestion or an invitation. They won’t necessarily offer a flat-out “no”, preferring to answer vaguely to be polite. Accept their refusal and answer with a no-pressure response like, “No worries, maybe next time.”