Doing business in Brazil

Doing Business In Brazil

When doing business in Brazil, mutual trust is indispensable. Personal obligations to a business partner often count much more than what is written in the contract.

Joint projects with Brazilian business partners require a solid personal relationship, before anything can happen. Invest a lot of time and effort into establishing close ties. It is also recommended that you hold on to contacts, once they are established successfully. Otherwise, if a new contact is introduced, talks and negotiations often start all over again – after all, in Brazil, you don’t do business with strangers. Continuity and reliability are the most important characteristics, more important than the project itself.

Talking Without Intermission

Brazilians are very animated and fast talkers. At the same time, they communicate indirect and circular. The conversation develops slowly, coming to the point through circles that develop ever-closer. Foreigners doing business in Brazil often find it difficult to follow a conversation between several people, if they are not familiar with the peculiarities of Brazilian conversational style, which for example allows parallel talking. But be aware: Brazilians react very indignantly if someone tries to make the conversation his own. 

Despite simultaneously talking, it is always ensured that the conversation is balanced. It is of great importance to follow certain rules and get the balance right.

Anything Is Possible In Brazil

Brazilians love jeitinho, which translates as the attitude that anything is possible. Whatever happens, a solution can be found. Often this happens at the eleventh hour, but thanks to creative thinking the worst can always be averted – even great results are achieved which were not within the realm of the possible if one had strictly adhered to the project plan! In Brazil, therefore, it always pays off to show a lot of patience and flexibility and, in difficult situations, simply to trust on jeitinho.

Learn more about doing business in Brazil and how to build longterm relations to boost your success!

Videos2go Brazil

Our FREE intercultural business videos focus on what really matters when doing business in Brazil. Prepare for diverse international business situations within minutes. 

eLearning Brazil

If the personal relationships are right, there is always a straight way forward in Brazilian business. Our Country Course Brazil will teach you all essential intercultural aspects for a successful collaboration with your Brazilian business partners, colleagues and clients:

  • Initial business contact
  • Communication and impact
  • Meetings and presentations
  • Negotiations, decisions and contracts
  • Coordination and cooperation
  • Business meals and after work
  • Etiquette and dress code

This eLearning course includes:

  • 90 min efficient and comprehensive eLearning
  • Engaging media components for interactive learning
  • Certificate 

Price: $49

Global Business Coaching

Online Coaching Brazil

Do you have a specific question about doing business in Brazil in mind? Are you going to work and live in Brazil? Get matched with your personal Brazil coach and talk to them right here on the platform! Our coaches are highly qualified experts in their field with many years of work experience in different business sectors.

From managing international teams to sealing a deal with Brazilian business partners to relocating as an expatriate – whatever situation you need to deal with, your personal business or expat coach will be there to guide you through it!

Your advantages:

  • Professional, individual, confidential advice
  • 24/7 flexible booking
  • Connect from any device
  • Secure environment, talk directly on the platform

Free Introductory Coach Calls

Meet Your Coach Before Booking A Session!
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